See what’s on the other side.
The launch of Super Follows opens a portal into a whole new world of weird, wild, unfiltered content from your favorite Twitter creators. So we decided to create a launch campaign that dove directly into that vortex.
We worked directly with Twitter creators for launch. We highlighted their Super Follow Tweets in the video and throughout our educational assets.
Role: Creative Director & Strategy
Copywriter: Clare Sandlund
Art Director: Alisha Shimada
Design: Meghan Wittbrodt
