Since 2006, Cobram Estate has dominated the Australian olive oil market with quality, award-winning Extra Virgin Olive Oils. Come 2015, it was time to expose Americans to their taste-bud shocking New World oils. And the way to do it wasn't with stock photos of clinking wine glasses or idyllic olive picking in the Italian countryside.
From bottle design to banner ad, each element of the brand is intended to make a baguette-breaking statement and encapsulate the brand essence of becoming "olive oil, unedited."
This piece began one particularly gray, Nebraska afternoon over coffee in a cluttered concepting room. Our client, Panda Express, had challenged us to help them create a campaign to tell the story of their new Chinese Spare Ribs. The dish was a fusion of traditional American and authentic Chinese barbecues.
We tossed a few ideas around, landed on this one, hired an amazing docu-cinematic director, ended up humming "Feudin' Banjos" in countless client presentations, our creative director travelled to Hong Kong, I travelled to Texas, and in the end we got this 30 second national television spot.
2016 Nebraska Addy Award "Gold" for Regional/National TV Advertisement
2016 Nebraska Addy Award "Silver" for Cinematography
Panda Express Orange Chicken is a cult favorite all over the globe. In fact, many of its die-hard fans claim to be up-to-their-eyeballs-in-orange-sauce in love with it. So to celebrate this spicy-sweet infatuation, we created the Orange Chicken Love campaign.
The campaign spanned in-store, digital and experiential activations.
The Orange Chicken Love Truck toured the nation, delivering OC Swag and exciting spins on the dish--like Orange Chicken and Waffles.
OrangeChickenLove.com housed details on the food truck tour, the OC Swag Shop and the story behind the dish.
The "Sincerely, Justin" campaign successfully captured the honest and playful essence of the Justin's brand.
It brought forward the notion that Justin is a real guy who creates really delicious, nutritious nut butters, snacks and confections to fuel everyday adventures. It also captured Justin's and the brand's playful personalities–through video, photography and voice.
