#RIPTwitter??? More like: get RIPPED Twitter!
Twitter Blue is Twitter’s first paid (yep, paid) premium subscription offering subscribers added features like Undo Tweet, Bookmark Folders and Thread Reader. Paying for Twitter, no matter how amazing the features, isn’t something Twitter users were gonna like. Anytime Twitter goes as far as changing their font “#RIPTwitter” trends like mad. So, in partnership with Product and Consumer Product Marketing, my team needed to help launch Twitter Blue into the world in a smart, unexpected and embrace-the-haters way. We tapped hilarious Twitter-famous creators Meg Stalter, Dana Donnelly, Prance and Bomanizer (who had followings stacked with our target audience) to show how Twitter Blue will help you Twitter stronger, faster, smarter…and also stronger.
Role: Creative Director
Senior Copywriter: Dan Greener
Senior Art Director: Patrick Hodges
Role: Creative Director + Concept
A great recap of the campaign can be found on Adweek.
Role: Lead Creative Director + Concept
@TwitterGaming wanted to show the world why Twitter is home to the best gaming conversations. To do it, we decided to highlight the top 5 Gaming Tweets of 2019.
The Gaming Community isn’t keen on inauthenticity and can smell a pandering brand from a mile away. So we enlisted someone from the inside to bring the Tweets to life.
We partnered with gamer, animator, director AND musician, Mike Diva, to help gamers not on Twitter see what they’re missing.
Role: Creative Director
Black Joy is a form of resistance. We see it on Twitter every day.
On Juneteenth, using real Tweets, Twitter released this video to celebrate and elevate moments of #BlackJoy on our platform.
Role: Creative Director + Writer
Art Directors: Nate Costa & Mary Sniezek
Motion Artists: Kim Oldford & Kaitlyn Joe
This is the pilot episode of @TwitterSport’s new series #AthleteToFollow.
Inspired by the values of Panda Express's founding family, Fortune Girl, aims to capture the power of a simple act of kindness. It serves as an invitation for all to share their good fortune--from simple smiles to acts of great generosity.
This video was used to launch the new Where good fortune smiles brand story both internally and to the public.
2016 Nebraska Addy Award "Best of Show" Winner
2016 Nebraska Addy Award "Gold" for Branded Content + Entertainment
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Director: Fackrell Brothers
Director of Photography: Michael Berlucchi
Production Company: Wondros
Journalism isn’t easy. Especially in today’s climate. So why risk your lives to do it every day? On World Press Freedom Day, Twitter asked journalists to answer.
Over 6,000 of the world’s journalists organically Tweeted their replies.
Role: ACD, Copywriter
Art Director: Mackenzie Crist
Justin is a really good guy. And he wants to make sure the people around him that need a snack have one whenever they need it, wherever they are. (Like an eight hour baton twirling competition for your third cousin’s daughter who's performing dead last.) Which is why he created his Snack Packs. Perfectly portable, delicious combinations of nut butters, pretzels and banana chips that feel special. Kind of like a little present to you from Justin himself.
The “I Packed You a Snack” digital campaign helped debut Justin’s new portable product by unleashing Justin—with a duffel full of Snack Packs—onto the streets of New York.
